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December 6, 2012

Dell launches social media services

It will be carved out with the help of social media experts from a cross-functional team in Dell Marketing and Dell Services

By CBR Staff Writer

In a bid to diversify from PC and build a new revenue stream, Dell has started a new Social Media Services to help enterprises operating in different industries to develop real-time customer insights, engage audiences and better understand their customers and the market.

The new suite of social media services will be created with the help of social media experts from a cross-functional team in Dell Marketing and Dell Services to compete with companies like Salesforce and IBM.

Through the Social Media Services, the company will work with the customer to design, build and operate a social media command centre integrating it across the business as a foundational listening function for all customer facing departments.

It will also offer advisor services which include assessing of a customer’s current capabilities and critical needs as well as providing recommendations include social media programmes to the corporate strategy.

The compnay plans to offer listening and insights services, under which it will provide monitoring services on a customer’s behalf — for brands, industry or competitors and provide reports with data insights for customer action.

Dell global corporate & consumer marketing vice president Allison Dew said organisations of all types and sizes recognize the value of integrating social media into their enterprise processes, but implementation of social media can be very different for each company.

"We work with our customers to understand their needs and challenges and design an approach that is right for them, whether they need consultation, tools and solutions, or simply want Dell to manage it for them."

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Dell Services Technology Themes & Consulting executive director & head of strategy Raman Sapra said as a practitioner in the social media space for several years the company is well placed to help enterprises develop and manage their social media initiatives.

"Our offers have foundational relevance for all industries and our experience allows us to tailor them to various vertical needs," Sapra said.

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