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September 14, 2012

Cloudreach supports transfer of Liverpool FC’s website to public cloud

Cloud platform is expected to reduce pressure on Liverpool FC's website

By CBR Staff Writer

UK based cloud computing consultancy company, Cloudreach has supported Premier League football club Liverpool FC to migrate its website to a public Cloud platform in a bid to reduce pressure on its website.

The transfer of Liverpool’s main website,, to Amazon Web Services’ (AWS) Cloud, is expected to offer Liverpool FC with scalable capacity and manage capability in case of an unexpected, abrupt spike in website traffic.

Liverpool FC solutions architect David Channon said following an extensive planning phase the firm has moved through a relatively trouble free migration into day-to-day running and consolidation.

"During all phases Cloudreach has provided expertise and knowledge that has proven to be as flexible, adaptable and professional as the AWS platform itself," Channon said.

According to Liverpool FC, it required elasticity and scalability within its IT infrastructure to reduce downtime and ensure optimal user experience during peak times that include match days, breaking news and various exceptional busy transfer deadline days.

Cloudreach revealed that AWS allows handling of Liverpool FC’s future website traffic spikes without the involvement of human beings.

The infrastructure will automatically reduce in capacity during low traffic levels, allowing Liverpool FC not to pay the traditional over-provisioning expenses in relation to traditional, static infrastructure, Cloudreach said.

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Liverpool FC systems and development manager Michael Crowder said working with the club’s in-house team, Cloudreach had completed an in-depth evaluation of the existing system, and assisted in meeting requirements with AWS.

"We now have a more stable scalable and accountable platform, which is well set to cope with the business needs of the new season and beyond," Crowder said.

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