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June 4, 2012

Cloudera partners with DataSift to offer business insights from social data

Datasift enhances its Hadoop clusters with Cloudera's Distribution Including Apache Hadoop

By CBR Staff Writer

Apache Hadoop-based data management software firm Cloudera and social data platform company DataSift have partnered to deliver business insights from social data.

The agreement will allow DataSift to enhance its Hadoop clusters with Cloudera’s Distribution Including Apache Hadoop, which performs the Big Data heavy lifting to help deliver DataSift’s Historics.

DataSift’s Historics a cloud-computing platform that enables entrepreneurs and enterprises to extract business insights from historical public tweets.

Cloudera’s technology enables DataSift to help companies extract insights from several public social interactions while DataSift’s platform evaluates each social interaction from multiple dimensions.

These capabilities from the two companies will enable companies to filter social data, extract meaning and create actionable insights. CDH supports over half a petabyte of relevant data for DataSift.

DataSift founder and CTO Nick Halstead said the company will enable the organisations that are looking to social media to provide answers to questions about their business and brand, whether that’s for social media monitoring, business intelligence, tracking breaking news or making stock-trading decisions.

"The integration of Cloudera’s technology into DataSift provides us with a robust, enterprise platform that enables our customers to ask and answer these questions in minutes, whether they are analyzing data from last week or last year," said Halstead.

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