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January 13, 2014

Will wearable technology kick off?

29% of UK consumers said they were interested in buying a smart watch.

By Cbr Rolling Blog

Wearable technology lit up the Consumer Electronics Show last week, with exhibitors showing off their latest devices from smart glasses, wristbands and smart watches.

Yet a survey of 1,000 British consumers from consulting firm Accenture has found that only two thirds are interested in buying these devices, with 26% admitting they were interested in buying internet-connected eyeglasses.

Another recent survey from wireless tech experts CSR found that 72% of people would only buy wearables if the devices look good, while 67% said the gadgets would have to fit with their personal style.

And Forrester, an analyst firm, also found that although 26% of Americans are interested in controlling appliances with their smartphones, 53% don’t really care about this at all.

While LG, Sony, Razer among other providers have yet to fully release their products, perhaps it’s best to take these figures with a pinch of salt.

Innovation changes people’s mindset. If you were to go back to the early nineties and asked people if they needed to make a phone call on the go, a substantial proportion would have said no. However, today there are one or two phones per person in the Western world.

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Until you’re fully aware of the potential of what a new gadget can provide, you can carry on thinking that you don’t need it.

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