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December 19, 2013

Virtual fitting rooms to change online shopping

Online garment fit visualisation company, Metail, uses measurements to suggest clothes sizes for brands.

By Cbr Rolling Blog

We all know the nightmare of buying clothes online, only for them not to fit when you receive them in the post. Then there’s the pain of sending the clothes back and getting refunds or exchanges.

Online body shape and clothes fit visualisation company, Metail, aims to ensure that this never happens again! The website takes your height, weight and other measurements that creates a virtual user. Metail then suggest the size of clothing for partnered retailers.

The company has announced that it has raised £2.6m of funding. The London-based company was founded in 2008 and aims to take "the doubt out of shopping online".

So when the online January sales come creeping around the corner, this virtual fitting room should be your first stop!

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