Twitter’s announcement that British and Irish small and medium businesses can now advertise on the social networking site is fantastic.
Though I’m almost surprised the idea didn’t hit home sooner. It’s too good an opportunity to miss for a company which relies on advertising for 85% of its revenue, especially when you consider the dynamics which make the site popular.
The platform via which people can share even their most mundane thoughts has always pulled in big advertisers, which fire off promoted tweets and trending topics in an attempt to become the zeitgeist of the day.
But people also use it as a way of chatting to their friends and naturally follow accounts to do with their local areas. So it makes perfect sense for SMEs to tap into this.
They won’t inject billions of pounds into Twitter’s value but it’s a logical move for the social media giant and hopefully ensures the businesses are reaching the right audience with a digital presence.
That’s why it appears to be good news too that O2 Business is partnering with Twitter to educate SMEs on how best to target potential customers – it means they get the most out of their investment in advertising on the site.
