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December 19, 2013

Seventeen joins Snapchat

Teen magazine joins photo sharing platform.

By Cbr Rolling Blog

Snapchat is becoming one of the most popular apps amongst teenagers, and now magazines are getting involved.

The photo sharing platform has started to attract more brands including MTV and Taco Bell. Seventeen magazine is the latest brand to jump on the Snapchat bandwagon.

The editor in chief of Seventeen, Ann Shoket, said: "As part of our ongoing efforts to speak to girls whenever, wherever they are, we launched Snapchat for Seventeen. When we met with [Snapchat CEO] Evan Spiegel, we knew immediately this would be yet another way for us to create a personal connection with our readers in real time."

What do you think of brands joining Snapchat? Would you want another connection with a big brand name outside of Twitter, Facebook and Instagram?

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