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Leadership / Strategy

Rdio launches in UK and France: Competition for Spotify?


Rdio, launched in 2010 by Skype co-founder Janus Friis, offers around 15 million licensed tracks from major and independent record labels.

The music streaming service is available in the US, Canada, Germany, Brazil, New Zealand, Australia, Portugal, Spain, and Denmark.

Rdio signed a licensing agreement just last month with PRS for music for its launch in the UK. PRS represents the rights of around 85,000 songwriters, composers, and music publishers within the UK.

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Scott Bagby, VP of Strategic & International Partnerships at Rdio, said: "Working with PRS for Music further emphasizes Rdio’s commitment to the global music community," said Scott Bagby, VP of Strategic & International Partnerships at Rdio, in March. "We are very excited to bring our service to even more countries, and because Rdio is socially powered, music fans will discover local and international artists across the world."

The service provides music in a similar way to Spotify, and is available on the iPhone, iTouch, Roku, Android, Windows 7, blackberry and desktop.

Rdio comes with a 7 day free trial but users must pay a subscription if they want to continue to use the service. The short trial, however, could make it difficult for Rdio to gain users over Spotify, which offers a free service. If a person wants to use Spotify premium they have a full 30 day free trial.

The service’s wider range of availability on mobile devices and agreements with mobile operators, however, may help it compete against Spotify.

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