1. Google Instant means search results before you finish typing (The Guardian)
‘Streaming results’ will save two to five seconds on every 25-second query, says search executive Marissa Mayer – but SEO people may be less happy, says Charles Arthur.
2. At Oracle, Hurd lands in rare situation (Wall Street Journal)
Mark Hurd, Oracle Corp.’s new co-president, now has something he hasn’t had in many years: a boss. His relationship with CEO Larry Ellison will be crucial, says Ben Worthen and Joann S. Lublin.
3. Eat your heart out, Frankfurt, Dublin and Gdansk – London still tech investment centre for Europe (CBR Rolling Blog)
A survey by accountants Ernst & Young provides an interesting and – if one wants to take it that way, a reassuring – perspective on London’s position as a centre for technology innovation and inward investment. Gary Flood reports.
4. Like it or not, Twitter has become a news platform (GigaOm)
There’s been plenty of debate lately about whether Twitter has become "mainstream" or not, but examples continue to pile up of how the social network/microblogging platform has worked its way into our lives, to the point where it has become a form of media unto itself.
5. For advertisers, location-based services "blew up overnight" (ReadWriteWeb)
Advertisers have long talked about the mystical possibilities of using real-time location data to target customers. The technology existed; most cell phones have a GPS receiver in case of emergency. But real-time location data was off-limits to advertisers until Web-centric phones introduced people to the concept of sharing their location in exchange for utility. Soon, along came apps like Foursquare and Gowalla, which essentially trick users into sharing their real-time location with advertisers. Suddenly, location-aware marketing is red hot.
