1. Attention, please, for UK startups (BBC dot.Rory)
How does a brand-new web business in the UK get noticed? Rory Cellan-Jones examines the state of UK startup press coverage.

2. Does adding Twitter to a brand make it cooler? (Scobleizer)
Tech evangelist Robert Scoble looks at MotoGP legend Valentino Rossi’s use of Twitter, and how big brands can use the social network in the same way.

3. Google, Facebook, Ask.com want to answer your questions (LA Times)
Internet companies for years have been trying to figure out how to quickly answer questions typed in by users by guiding them to the most relevant pages. Now they are exploring a new way, says Jessica Guynn.

4. Avaya’s Kennedy sends cautious signals on post-Nortel business (Twilight in the Valley of the Nerds)
Nerd Twilight reads between the lines of a recent interview with Avaya’s CEO about whether the revenues from Nortel’s installed base of VoIP and unified communications customers were as good as they had hoped.

5. Police reform will be the next battleground – driven by ICT (CBR Rolling Blog)
Gary Flood says that the UK’s polices forces could be next to face severe cuts and looks at what role technology could play in driving efficiency.