Things can change fast (nobody expects a pandemic, which forced the stores’ closure in March of this year), but the decision represents a fresh blow to an already struggling bricks-and-mortar retail sector.
Just 12 months earlier Porter had said: “A flagship store in London has long been part of our vision for our physical and digital store presence.
“This opening represents another step in our journey to meet our customers – from consumers to businesses – wherever they are.”
Microsoft added in a release today: “The company will also reimagine spaces that serve all customers, including operating Microsoft Experience Centers in London, NYC, Sydney, and Redmond campus locations.”
Asked what “reimagine” meant, Microsoft’s PR team referred Computer Business Review back to a press release that did not define it.
Pressed again, they said they did not have information on what it meant. We can only speculate, but it appears that the four stores named above may win some form of reprieve, if not continuing in their full-fat form.
The London Microsoft store spans 21,932 square feet over three floors, and until its March closure included retail and events space.
We’ll update this piece when we know more.
This article is from the CBROnline archive: some formatting and images may not be present.
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