First Google took our computers, now it seems to have taken over our smartphones too.
92% of smartphone users in the US use a Google mobile product, including apps and mobile websites.
So it seems that as the smartphone market itself narrows (every other person seems to have an iPhone or a Samsung Galaxy) so does the content on phones.
Once just an Internet search engine, Google now goes way beyond searches with dedicated apps for maps (which I personally prefer over Apple’s own that comes on my iPhone) and the popular Gmail and its own web browser, Chrome, amongst others.
Looking at the top products used on smartphones, all the companies are big names: Google, Facebook, Yahoo, Amazon, AOL, Apple, Microsoft, the list goes on…
This just goes to show that consumers are more likely to trust big brand names when it comes to electronics, which is why the market leaders have remained the same in recent years.
Entrepreneurs have a good chance of being successful in the app market – just look at instagram. But then more often than not, they are bought out by the big boys once they get successful. Once again, just look at instagram.
The research also drew attention to Facebook being placed second, with 84.6% people having the mobile version on their smartphone. With check-ins and photos on the go, social media is becoming more and more ubiquitous with our lives, to the point where some people document everything that happens to them.
‘Alice just bought a full-fat coke #YOLO’. There’s one on every news feed, which you are probably looking at on your mobile. You may then fancy a bottle of coke, and will use Google and Google Maps to find the nearest store that sells one.
