It’s been a tumultuous year for business. On a global level, major political changes bred
feelings of uncertainty, despite consistent stock market performance. In the face of these challenges, our entrepreneurial sector continued to flourish and many UK SMEs prospered in 2017. But expecting to maintain relevancy and sustainability in competitive and fast-paced markets, might not get more challenging next year.
Technology advances, the emergence of new business models and an expanding pool of customer data will add to the challenge. With all businesses facing similar threats and opportunities, it’s how you respond that will make all the difference in 2018. That’s why it’s important to have a clear understanding of the challenges ahead.
Here are five misconceptions that have stuck in our collective business psyche that need to change before year end.