View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Leadership
  2. Strategy
August 7, 2013

Twitter hotel’s hashtag hitch #fillmyfridge

Fault found in hotel's Twitter gimmick.

By Cbr Rolling Blog

My last blog entry was about the world’s first Twitter-themed hotel, the @SolWaveHouse hotel in Majorca.

As you would hope from an establishment that prides itself on its use of Twitter, the hotel picked up on my tweet about my blog.

The hotel allows guests to communicate with staff via the social network. For example, tweeting the hotel #fillmyfridge summons someone to re-stock your minibar.

I replied with the fridge hashtag as a joke, only to receive a tweet saying: "Hi Claire, can I help you? What is your room, follow me and send me a DM; thanks #fillmyfridge.

Despite sending #fillmyfridge, I am not relaxing in a hotel room in Magaluf, I am sat behind my desk in a London office. But Sol Wave House did not realise this and were only too eager to supply me with more beverages.

This highlights that the Spanish hotel’s gimmick is just that – a publicity stunt, and a flawed one at that.

What is to stop thousands of people all over the world bombarding the hotel’s twitter account with fake requests?

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

My colleague took my experiment a step further, tweeting, "@SolWaveHouse cerveza, por favor."

He was met with the response: "Hola Duncan, estás en la terraza? Siguenos y pasanos más info via DM si quieres, Gracias."

I can only assume that some poor waiter is still wondering around the pool with a beer looking for Duncan.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU