Kanye West is not the kind of person to use his fame to deliver verdicts on matters unrelated to him. Okay, okay, he really is exactly that kind of person. But it can make for entertaining stories, especially when he says Apple has lost its status as King of Cool.

The rapper abandoned his attempts at lyricism at a recent gig to basically rant for 20 minutes on subjects including why the culture crown has passed from Apple CEO Tim Cook to Google co-founder Eric Schmidt.

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According to cultofmac.com, he used a show in New Jersey to address Cook (who was presumably sweating with the best of them right at the front of the audience): "Hey, Tim Cook, the head of Apple, stop trying to get performers to play your festivals for free. You are rich as f***. Quit trying to act like you’re so dumb."

Yeah, Kanye! Exactly! Whoo!

He then says Schmidt is "my boy", which probably had the Google genius in floods of happy tears after even his status as a key member of West’s entourage wasn’t enough to get him a ticket to the gig.