View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Leadership
  2. Strategy
December 4, 2013

E-readers will never catch on: Part 3

Survey suggests teens yearn for the printed format.

By Cbr Rolling Blog



You know, I got a lot of stick in the office when I posted this blog about why I think the ereader will never last. I may have been a tad preemptive, as after recently acquiring a tablet, I’ve been using that to read more books than I ever have before.

I swallowed my pride as ease of use, cost and general awesomeness made the good old-fashioned print book look like a dinosaur. However, I still couldn’t help but feel there’s certain nostalgia with the print book that just can’t be replicated, and thankfully, this survey above agrees with me.

The chart, from Voxburner, surveyed a range of girls and boys aged 16-24 on what media they prefer on what format. The pink bar illustrates girls, the blue; boys and the grey bar is the average.

Look! Look what it says! Over 60% of girls and over 50% of boys prefer the physical book.

But there’s further evidence to suggest why the printed format might be better, too.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Several scientists carried out a study into why the feeling of paper can create a much more immersive learning experience for readers, plus a research report published earlier in the year in the International Journal of Education Research found that students who read on printed paper scored higher in reading comprehension tests than students who read the same text in digital forms.

So it would appear it’s not just me, or every other cynical grump yearning for a regression, but it’s teenagers too.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.