View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Ad Revenue Soars to $11.8 Billion at Facebook

Everything up: Facebook shrugs of criticism over data leak with sterling results

By CBR Staff Writer

Headcount is up (48 percent), daily active users are up (13 percent, to 1.45 billion) and Facebook’s advertising revenue is up a stunning 50 percent.

If Facebook has seen increasingly seen the word “troubled” used in editorial about the company, amid a data sharing scandal, its results showed little sign that users or advertisings are abandoning the platform.

The company returned nearly $5 billion in net income for the quarter, up 62.8 percent from a year earlier and Facebook sold $11.8 billion in ads during Q1.

The chart below shows a “small hiccup” in advertising spending after the day the Cambridge Analytica story broke, but a return to “business as usual” a few days after.

Yuval Ben-Itzhak, CEO of Socialbakers, the AI-powered social media marketing platform, told Computer Business Review: “We see no trend that brands are moving away from investing their ad dollars in the Facebook platform.”

He added: “Social performance data shows that Instagram is the most powerful platform for brands. With some uncertainty around Facebook’s future earnings, Instagram’s importance this quarter and in the future cannot be underestimated. All in all, there is a big gap between media reporting on the #DeleteFacebook movement and reality when it comes to brands, who seem to be as active as ever.”

Data shows Facebook’s cost-per click meanwhile has remained pretty stable. There was a slight uptick when Facebook announced the algorithm change in January and mature regions like the US and UK have been impacted hardest.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

“Despite facing important challenges, our community and business are off to a strong start in 2018,” Zuckerberg said in the earnings announcement. “We are taking a broader view of our responsibility and investing to make sure our services are used for good. But we also need to keep building new tools to help people connect, strengthen our communities, and bring the world closer together.”

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU