Sign up for our newsletter
Leadership / Digital Transformation

Walmart Wants Its Trolleys to Know Your Heart

Walmart’s string of unusual patent applications continues: fresh from filing six patent applications to create an automous fleet of robot bees, the US-based retail behemoth is now seeking to develop trolleys with biometric handles that can track customer heart rate, temperature and stress levels.

The system would “sleep” and be reactivated when a trolley starts moving, the patent application shows – with anomalies in biometric information alerting store staff so they can check on the person associated with that data.

walmart trolley
A rudimentary illustration of the system from the patent application

The system would alert staff to customers in distress and “help improve their shopping experience” the company said.

Another application might be to highlight potential shoplifting alerts to security staff.

White papers from our partners

Walmart says it loses up to a staggering $4 billion every year from theft.

See also: Amazon Crashes, Walmart Goes With Microsoft Azure

In 2015 Greg Foran, head of the retailer’s US operations, told a media briefing that he saw an opportunity to boost margins by putting a dent in the problem, saying it typically represents 1 percent for any retailer’s sales.

“One percent of $300 billion [Walmart’s revenues in 2015] is quite a lot of money. If you can save 10 basis points of it – boy I’ll take it every day of the week and put it into lower prices for customers,” Foran told Reuters after the briefing.

walmart patentsWalmart – owner of the UK’s Asda chain – operates 11,695 stores under 59 banners in 28 countries. It generated revenue of $485.9 billion in fiscal year 2017 (meaning, if the theft figures are the same, that losses could amount to over $4 billion).

Walmart Patents

The company has a growing R&D budget and has been busy filing hundreds of patents, including today filing a patent that links mobile scanners with users’ smartphones to provide product information, similar products and their availability in the store.

See also: Retail Intelligence Company Trax Raises $125 Million, Brings Cameras to Supermarket Shelves

Other recent Walmart patents filings include a patent that uses satellite imagery to optimise carpark use and a patent that would see hundreds of sensors placed around its stores that link with customers’ phones for “dynamically transmitting alerts” after recognising items that may be of interest to that customer.

Last week, it also filed a patent for a “distributed blockchain storage system” for data backup and authentication.

See also:Walmart’s Robot Bee Vision

 
This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.