A community theatre, a space for tech, coding and STEM learning, will run free, year-round workshops and programmes for customers, the company added.
New Microsoft Shop in London: “Long Part of Our Vision”
David Porter, Microsoft Store, said: “A flagship store in London has long been part of our vision for our physical and digital store presence.”
“This opening represents another step in our journey to meet our customers – from consumers to businesses – wherever they are and deepen our connection with them. London is one of the world’s most exciting shopping destinations, and we look forward to empowering customers to explore all that is possible with Microsoft.”
The company is the latest tech firm to open a new site in London.
Databricks opened its new EMEA headquarters in the former House of Fraser offices on Baker Street, in March, with Cloudflare also this spring opening new offices on the city’s South Bank in April, promising space for meetups and hackathons.
The shop opening comes as Parliament has called for “swift and substantive action” to prevent the rapid decline of bricks and mortar shopping in the UK and subsequent decline of many High Streets, as online shopping continues to soar.