It said: “The Commission is concerned that users do not necessarily see the most relevant results in response to queries – this is to the detriment of consumers, and stifles innovation.”
The third antitrust case against Google in the EU region pertains to its online search advertising product AdSense for Search.
The Commission alleged that it prevented existing and potential competitors, including other search providers and online advertising platforms, from entering and growing in this commercially important area.
It added: “Google places search ads directly on the Google search website but also as an intermediary on third party websites through its “AdSense for Search” platform (“search advertising intermediation”). These include websites of online retailers, telecoms operators and newspapers.”
Over the past ten years, Google is estimated to have a market share of around 80% in the market for search advertising intermediation in the European Economic Area (EEA).
The Commission said that Google breached EU antitrust rules by imposing the several conditions for third parties, including blocking search ads from Google’s competitors.
This article is from the CBROnline archive: some formatting and images may not be present.
Join Our Newsletter
Want more on technology leadership?
Sign up for Tech Monitor's weekly newsletter, Changelog, for the latest insight and analysis delivered straight to your inbox.