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How big companies are using tech and data and start up tactics to succeed

How quickly is business changing? Can new revenue streams be created from data?

By Sam

There is a new way of doing business and Geoffrey Moore, author of Crossing the Chasm will be in London next month to explore who and how big firms such as Salesforce and Microsoft are using tech and data and behaving like start-ups to drive continued success.

“There are proven ways and means to embrace disruption and innovation to drive next generation growth,” said Trifork CTO, Søren Brogaard which is behind a learning conference for people embracing digital transformation and who might already ‘have a few scars.’

Today, he said there are conferences all over the world, about software, about product, leadership and development.

But the real theme in business said Mr Brogaard is “how to translate data into value streams, finding top line revenue gains to finding new ways of creating value propositions. One of the biggest issues is we have collected more data, but what is business model?”

“Established companies need to know that change is coming, the digital agenda is here, this is not digital strategy, it is strategy. We want to discuss the practical feasibility of translating tech into business.”

“It is a knowledge sharing environment for people who get it, who potentially have been going at this for a couple of years and maybe have some scars but who will continue that journey. It is deliberately about challenges and the biggest challenge is using tech to create customer value.”

Geoffrey Moore will discuss how Microsoft overcame the challenge of moving away from the desktop and what it did differently from other large companies.

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Trifork’s GOTO Accelerate London conference is at CodeNode, on November 17th 2016.

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