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“We’re a big believer in the UK” – Tim Cook gives Brexit vote of confidence

Meeting with Prime Minister Theresa May, the Apple CEO referenced his commitment to a new HQ in Battersea.

By Ellie Burns

Tim Cook has expressed his confidence for the UK’s future following Brexit, meeting with Prime Minister Theresa May on his visit to the UK.

At his meeting with the Prime Minister, the Apple CEO referenced his company’s commitment to redevelop Battersea Power Station as its new UK HQ – creating at least 1,600 jobs.

“We’re doubling down on a huge headquarters in the Battersea area and we’re leaving significant space there to expand,” Mr Cook said.

“We’re a big believer in the UK – we think you’ll be just fine. Yes, there will be bumps in the road along the way but the UK’s going to be fine.”

The Apple Chief’s visit follows a recent move by the tech giant to hike App Store prices, Tim Cook brexitwith the 25% rise in UK prices attributed to currency exchange rates post-Brexit vote.

READ NOW: Apple cashes in on Brexit with App Store price hike

In a statement, Apple said: “Tim had a positive meeting with the Prime Minister today, discussing Apple’s continued investment in the United Kingdom.

“We are proud that Apple’s innovation and growth now supports nearly 300,000 jobs across the UK.”

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Following his vist witht the PM, Cook vistited a North London school, where he said that the increasing presence of tech in the classroom is a “compliment to tradition teaching and not a substitute”. The school, which is an Apple Distinguished School because of its commitment to innovation through learning, was praised by Cook, who said:

“Technology has moved on considerably. It gets kids a lot more engaged because they’re living in a digital world. We’re all living in a digital world. This school has done an unbelievable job of integrating it.”

Cook also spoke of the importance of coding, ever-important due to the UK’s increasing skills gap, saying that “it’s as important as any kind of second language.”

Part of the CEO’s visit to the UK also saw Cook travel to Scotland to receive an honorary degree. Speaking at the University of Glasgow, Cook, who is worth hundreds of millions of dollars, told students: “Don’t work for money.”

Warning that being driven by money will ultimately never equal happiness, he said:

“You have to find the intersection of doing something you’re passionate about and at the same time something that is in the service of other people.”

“If you don’t find that intersection, you’re not going to be very happy in life.”





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