ZiiLABS, a subsidiary of Creative Technology, has launched Plaszma – an open standards development platform. The Zii Plaszma Platform includes the Zii EGG StemCell Computer, Plaszma OS and Plaszma SDK.

The Zii EGG is reportedly an energy efficient handheld StemCell Computer based on the company’s ZMS-05 media-rich applications processor. Besides its multi-touch 3.5-inch LCD screen, it can also output HD video at up to 1080p. The ZMS-05 has 24 floating-point processors that deliver up to 8 GFLOPS of raw processing power and its StemCell computing architecture allows 3D graphics on a small handheld battery-powered device, noted the company.

Zii EGG is claimed to allow developers, system integrators, OEMs and ODMs to develop media-rich devices.

The company said that Zii Plaszma is a portfolio of hardware platforms and software products based around its ZMS processors that allow the creation and deployment of media-rich devices.

The Zii EGG is said to be a handheld Wi-Fi platform that offers a 10-point multi-gesture touch screen display, hardware GPS receiver, forward and rear facing cameras, Bluetooth, HD video output connections, a full-size High Capacity SD (SDHC) card slot, 256MB RAM, and up to 64GB of Flash Memory (up to 32GB of internal memory and up to 32GB of external memory).

According to the company, the Plaszma OS is a multi-tasking operating system built upon a Linux 2.6 kernel that enables the creation of native and web-based applications that are enhanced by the 3D, media and communication capabilities of the ZMS processor and Zii Plaszma Platform. It supports a desktop grade Opera 9.7 browser with Web 2.0 capabilities, 2D graphics, and OpenGL ES 3D graphics, plus a intuitive gesture-based user interface.

Hock Leow, president of ZiiLABS, said: “Zii StemCell Computing Technology and the Zii Plaszma Platform are the direct results of our $1 billion investment including 10,000 man years of R&D effort in developing platform and chip solutions. We’re excited to offer the Zii Plaszma Platform to enterprising individuals, developers and companies so they can innovate and profit by designing Plaszma-based handheld solutions.