View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Hardware
January 19, 2018

WhatsApp Business App lands in UK

WhatsApp's new business application has launched across the UK, enabling businesses to better communicate with customers.

By April Slattery

Following months of development, WhatsApp has finally launched its new business version of the messaging service in the UK.

The application is designed specifically for small start-ups or existing businesses, as well as SMEs and is also now available on the Android platform.

WhatsApp hopes that the app will bring benefits to many businesses and customers, connecting businesses with customers and enabling better communication with employees.

WhatsApp said in a blog post: “Our new app will make it easier for companies to connect with customers, and more convenient to our 1.3billion users to chat with businesses that matter to them.”

- Will the new application come at a price? - How are new business applications benefiting the NHS - The new app makes contacting business safer

The WhatsApp Business App will provide businesses with a secure, verified platform for customers and businesses to engage on. Unlike the current application, businesses will have a ‘business profile’ that will be verified with a ‘verified tick’ by WhatsApp. This authenticates the business account and tells the customer that they are talking to the official account.

The ‘business profile’ provides key information, including a basic description, addresses and website information. By creating a business profile, not just an account, it makes it easier for customers to find what they are looking for. This will also help businesses because frequently queried information can be answered in a much simpler way, leaving more time for businesses to spend helping customers with more complex questions.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

The WhatsApp Business App also provides ‘Messaging Tools’, functionality that helps make conversations with customers or employees more efficient. For example, the business app will have a ‘quick replies’ option that will provide fast answers to customer FAQs, as well as introduction messages and away messages.

Will the new application come at a price?
How are new business applications benefiting the NHS
The new app makes contacting business safer

What is still left unclear, despite the app going live, is whether the service will eventually be a paid for option.

The testing and development of the service began in September last year and the service is available to download from the Apple App Store and Android Play.

Topics in this article : , , , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.