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December 1, 2014updated 21 Oct 2016 5:21pm

Support for World Aids day goes digital

Amazon, Samsung and LinkedIn have registered .hiv domain

By Sam

Organisations around the globe can join Amazon, Instagram, tumblr, LinkedIn, Samsung, BMW and many other brands who have all registered their .hiv domain.

With this new domain, charitable giving has never been easier. When an organisation registers a .hiv web address they can simply redirect the address to their existing site, and every click to the site generates a 0.1¢ donation to HIV & AIDS projects around the globe.

The new .hiv web address introduces a revolutionary micro-giving system that lets organisations simply redirect visitors from a registered .hiv to their existing website. There is no change necessary to a business’ existing online branding, the .hiv "Digital Red Ribbon" not only helps generate web traffic but unites social responsibility with digital innovation. It also involves the website visitors: with each click on a .hiv domain contributes to the important fight towards eradicating HIV and AIDS.

The purchase of a .hiv domain name immediately supports the fight against HIV and AIDS around the world with a $125 donation enabling continuous charitable micro-donations with each click on an organisations own website.
.hiv is a part of a new Internet initiative to expand the options of domain extensions allowing individuals and organisations to call their web and email addresses by more specific and relevant names such as city names (.NYC, .London, .Berlin) or using typical keywords such as .music or .blog. Over 50% of the worlds top brands are enabled to begin using their own domain extension such as .BMW, .Apple, .Starbucks. Web addresses will be more descriptive and search results will quickly become more relevant with the verticalization of the Internet through domain name expansion.

Where does the money go?
The .hiv Initiative supports innovative projects that commit themselves to better access to life saving treatment and to projects that use new digital technologies for their work with HIV and AIDS. The focus is on small, community-based organisations. Local initiatives know best what the needs of their populations are but often lack the resources to do what they need to as effectively as possible. The initial projects are organisations in Rwanda, United States, Turkey and South Africa.
In future, HIV and AIDS organisations worldwide can apply for funds from .hiv on a regular basis, which will then be voted for by the Internet community at click4life.hiv.

How does an organisation make a donation?
.hiv domain names are available to register now to website owners around the world and the first .hiv webpages are already online. The Alicia Keys HIV charity "Keep a Child Alive" is one of the first to make the start with a .hiv address KeepAChildAlive.hiv.
Organisations registering a .hiv address as an additional link to their current website are showing a strong demonstration of support on World AIDS Day on 1st December 2014.

Non-governmental organisations and non-profits in the field of HIV and AIDS will receive their .hiv address for free.

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