View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Hardware
November 27, 2015

Samsung exits UK camera market

News: Firm is adjusting its strategy due to local ‘decline in demand’.

By Joao Lima

With the strong penetration of smartphones in the UK market, there has been a decline in demand for cameras and camcorders.

This has led Samsung to readjust its local strategy and announce it will stop selling cameras and camcorders in Britain.

In a statement, the company said: "We quickly adapt to market needs and demands. In the UK, we have seen a gradual and sustained decline in demand for standalone digital cameras and camcorders and related accessories."

For this reason, Samsung has taken the decision to phase out the sales and marketing of these products. "This is a local decision, based on local market conditions."

A report from Ofcom has found that only one in five British adults (22%) still use a digital camera in 2015. 60% of adults said they use their smartphones to do this.

Looking at those aged 18-24, almost nine in ten (89%) only use smartphones to take a snap.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.