According to Packet Vision, the new television advertising solution, the PV 1000, is an integrated appliance with ad server, splicer and router, which enables advertisers to target different ads at different audiences simultaneously. At the heart of the solution is the Video Switching Engine, providing unparalleled throughput and architected for multiple streams. The solution delivers levels of performance usually associated with much larger systems. Targeted, addressable advertising over IPTV introduces the accountability and efficiency of internet advertising to television.

Packet Vision claims that PV 1000 utilizes the high-performance, highly integrated XLR Processor from RMI. An 8-core, 32-threaded device, RMI’s XLR732 Processor consists of a set of XLR cores enabling up to 32 threads, or virtual CPUs (vCPUs), in a single chip. The XLR’s enhanced MIPS64 compatible cores implement fine-grained, four-way multithreading combined with a multi-level hierarchy of caches, autonomous accelerators, and point-to-point interconnects for data and message transfers.

Packet Vision has said that the interconnects’ full-speed operation augments application scalability and closely integrates the XLR’s high performance main memory controllers, level-2 caches, 10Gbps accelerated security operations, and accelerated networking interfaces to deliver a processing solution running at frequencies of 800MHz – 1.2GHz optimized for maximum throughput and workload efficiency.

Patrick Christian, CTO and founder of Packet Vision, said: Packet Vision software is fundamentally architected for a multi-processor hardware platform. The multi-core, multi-threaded XLR Processor Family from RMI hits all of the nails on the head for us. It is built on a robust multi-processor concept, based on MIPS and demonstrates exceptionally high performance. We have been pleased with the ease of design and with RMI’s technical support during our development process.

Behrooz Abdi, president and CEO, RMI said: We are delighted to be working with Packet Vision representing the creation of a very advanced next-generation video system with our standard, production-proven XLR Processor Family. Their architecture and development teams quickly recognized the advantages of XLR, such as high throughput and scalability, in implementing the Video Switching Engine. The development has gone very smoothly, and we look forward to tremendous success for Packet Vision at IBC and in the future.