According to RGB Networks, San Bruno has so far deployed three of its products for their digital headend upgrade: the broadcast network processor (BNP), the simulcast edge processor (SEP) and the modular media converter (MMC).
As part of its digital network upgrade, San Bruno Cable is using RGB’s MMC to aggregate channels delivered to the company’s headend via satellite. The BNP then combines these with off-air channels and then transrates them all in order to reduce the bandwidth requirements of each program without affecting picture quality. The BNP then inserts local ads into available advertising slots on the available programs. Finally, San Bruno Cable uses the SEP at the edge of their network to decode the digital programs to analog in order to support its analog subscribers.
Lou Mastrocola, vice president of sales for RGB, said: Products like the BNP allow San Bruno Cable to affordably deliver advanced digital video services, including digital local ad insertion, an important component of the revenue equation, as smaller cable operators transition to all-digital systems. Revenues are growing nicely and US operators are projected to earn more than $5.1 billion this year thanks to local advertising.
