According to the company, this evolution of triple play services delivery architecture (TPSDA), dubbed TPSDA 2.0, is equipped with enhancements to the Alcatel-Lucent broadband access and IP/MPLS portfolios that will be available starting in early 2009.
The enhancements add application layer intelligence to the TPSDA network elements enabling them to cache, store, stream and splice video content as well as to characterize application layer content. As a result, TPSDA 2.0 is able to deliver new features such as immediate channel change and re-transmission. In addition, TPSDA 2.0 enables mass scaling of unicast/personalized services, even with HDTV, by optimizing the content delivery.
Michel Rahier, president of Alcatel-Lucent’s carrier business activities, said: Alcatel-Lucent’s TPSDA 2.0 provides IPTV operators with a proven, cost optimized foundation for the delivery of a next generation interactive HDTV television experience giving those operators a genuine opportunity to eclipse the quality of experience enabled by traditional broadcast technologies. It also helps lay the groundwork for the introduction of targeted advertising, which ultimately will help add a new dimension to the TV business model.