A new tie-up between supermarket chain Morrisons and online retailer Amazon will see collection lockers being installed in physical stores around the country.
The rest of the year will see hundreds of Amazon Lockers, which allow customers to collect deliveries from third-party collection points, installed in stores in the UK.
Customers that use the lockers receive an electronic communication with a unique code, which they use to open the locker and retrieve the delivery.
The benefits of the tie-up for both parties are obvious. Amazon gets a valuable new delivery channel to customers, adding to the over 1000 Amazon Lockers worldwide at locations such as petrol forecourts, convenience stores and train stations. The lockers mean that customers do not have to wait in their home when expecting a delivery but can collect it at a time of their convenience.
For Morrisons, which aims to add “popular and useful services” in its stores, it furthers the chain’s aim to make the stores into more general hubs. This has been supported by the introduction of in-store cafes and provision of dry cleaning, key cutting and shoe repair services.
The two companies have previously collaborated on several initiatives. Since May, Morrisons have been supplying supermarket products to Amazon customers through AmazonFresh, Amazon Pantry and Amazon Prime Now.
Trevor Strain, Chief Financial Officer of Morrisons, said: “Many busy customers can’t wait at home for their delivery, and we believe the option to pick it up from one of our hundreds of conveniently located supermarkets will be attractive.”
John Tagawa, Amazon’s Vice President of UK Operations, said: "Amazon Lockers are the delivery option of choice for many customers who want to pick up their shopping at a time and place that suits them best. Morrisons supermarkets are ideal locations for Amazon Lockers which allow people to pick up their parcels while on the move.”