View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Hardware
April 5, 2017updated 21 Jul 2022 6:06am

lastminute.com founder Martha Lane Fox: Put diversity at the heart of your organisation

Martha Lane-Fox CBE took to the London Sage Summit, advocating success through diversity and inclusion.

By Ellie Burns

Sage loves the celebs – following last year’s Summit in Chicago which brought Hollywood A-Lister Gwyneth Paltrow to the stage, this year’s star power came from renowned tech entrepreneur Martha Lane Fox.

Co-founder of lastminute.com, Martha Lane Fox took to the stage to talk diversity, inclusion, innovation and customers.

With the UK at an all-important cross-roads dues to Brexit, the dot com entrepreneur first talked about the UK economy – a well-positioned individual to do so as she serves as a House of Lords crossbencher.

READ MORE: Sage Summit: We have a million customers in the cloud, says UK boss

Lane Fox made it clear that for the UK economy to prosper, digital needs to sit at the heart of the economy. Urging the assembled crowd to ‘think global’ and ‘to be bolder’, the omission was made that “UK businesses don’t export as much as we could.” This last observation should provide motivation for UK businesses, although it could also create anxiety in businesses who are already concerned with the trade uncertainty in light of Brexit.

For Lane Fox, for business to prosper, and in turn for the UK economy to prosper, firms need a two pronged approach – the customer and the workforce.

“We need to build diverse companies and we need to design for all audiences,” said Lane Fox.

The entrepreneur’s strong stance on diversity and inclusion saw Lane Fox urge companies to put diversity at the heart of their organisation. That diversity also extends to the customer, with Lane Fox urging those at the summit to ‘design for the furthest first.’ The end-user was paramount for Lane-fox who issued a strong, but simple, message of focusing on the user, building for scale and including everyone.

Although Lane Fox describes herself as a ‘Dot com dinosaur’, her comments regarding diversity and inclusion were certainly sentiments from a new age of thinking – as a journalist who covers women in tech, it was great to see a role model stand up and put such importance on diversity and inclusion. Put simply, Lane Fox’s advice was sage (pun intended) advice for businesses of the future:

Content from our partners
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer
Financial management can be onerous for CFOs, but new tech is helping lighten the load

“Focus on the user ad the right user”

“Build for scale”

“Go Global”

“Put diversity and inclusion at the heart of your design”

Topics in this article: ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU