Jacqueline de Rojas is to leave her role at Citrix to lead the UK and Ireland business for Sage.
De Rojas, who is also techUK President, will take charge of the 2000 strong team at Sage UK&I which is headquartered in Newcastle.
In her role as EVP Northern Europe, de Rojas will be responsible for growing the business and continuing Sage’s transformation, focusing on continued recurring revenue growth and driving software subscriptions.
In addition to her role as General Manager and Area VP at Citrix, where she led the Northern European business, de Rojas has also held a number of executive roles at global enterprise software businesses in a career spanning 25 years.
Talking about her appointment, Jacqueline de Rojas said: ‘I have spent my career committed to the technology industry, especially in the UK, and I am passionate about harnessing its potential to create a digital nation of significance.
"I’m inspired by Sage’s commitment to this cause and by the transformation journey this global tech powerhouse is undertaking. Now, more than ever before, business needs to step up and play its part in seizing the opportunity to create a nation of entrepreneurs.’
In her role as techUK President, de Rojas has been a vocal supporter of diversity in the boardroom and for more women in technology. Frequently regarded as one of the most influential women in UK tech, read her interview on the topic with CBR here.
Stephen Kelly, CEO, Sage said: ‘Jacqueline has blazed a trail in our industry, as a tech expert and as an inspiring female leader. We are so thrilled to be bringing her vision, leadership and passion for tech and enterprise to Sage. She will re-energise our business across this crucial region and continue to push us forward as a Champion of Small & Medium Businesses in Northern Europe.’
