Intel has launched a range of new chips – codenamed Bay Trail – to compete with processors from its rival, ARM.

The SoCs are specifically designed for use in low-powered devices such as tablets, ‘two in one’ devices (which blend the power of PCs with the functionality of tablets) and devices running Android and Windows operating systems.

The firm’s new family of chips are designed to boost computational power while using less energy, a feature Intel introduced to its PC processors in 2012.

Kirk Skaugen, general manager of Intel’s PC client group, said he expects two in one devices to hit price points at around $349 with the new chip, when it is released in the fourth quarter.

He also announced the availability of the company’s fourth-generation Intel Core vPro processor at the Intel Developer Forum in San Francisco on Wednesday, claiming it bridges the needs of business workers who require flexibility with those of IT managers responsible for entrusted with safeguarding and maintaining devices while keeping one eye on the cost.

"The dynamics of business computing have changed dramatically in the last several years and Intel is delivering its broadest range of business solutions ever," said Skaugen.

"The new fourth-generation Intel Core vPro processors provide features that both enterprise workers and IT managers want: exciting form factors including two in ones, Ultrabooks and touch-based laptops with security built in, easy automation, and new compute models that are both flexible and secure.

"There is also a new range of built-in hardware features specifically targeted at increasing business productivity."