IBM Espana emphasises integrated systems and concentrating less on hardware and more on software and services, comments which are echoed by Barcelona-based Logic Control SA. BSI Multimedia SA claims that it was the first company to dare to define itself as a multimedia specialist, and that not being a multinational or part of a large group gives it the freedom to embark upon projects which other companies can only dream about. Computer Associates International Inc refers to forming alliancies with other companies to take up positions of strength. Many claim they are reorganising the general structure of the company. CCS SA, for example, says that by breaking up its activity into various business areas, it can more clearly recognise customers’ needs. Tandon Corp and Ing C Olivetti & Co SpA both trust that in the end product excellence will prevail, Dell Computer Corp highlights the flexibility of its new production and marketing strategy, while Electronic Data Systems Corp sees facilities management and co-sourcing as the best approach to help clients get through the difficult times. Ibermatica SA is the only company to mention a clear policy of investing in personnel and research and development as a reaction to the crisis. Hewlett-Packard Co focuses on the total remodelling of product lines, while ICL Plc and NCR Corp maintain they were helped by moving early to open systems. Lotus Development Corp complains that the legal framework is still missing to crack down on software piracy, while Cinsa SA concludes that the crisis will separate the wheat from the chaff in Spain. Local companies have been caught by the crisis while engaging in expansionist adventures, with no solid base behind them, it believes. Cinsa also criticises the public administration for its exaggerated slowness in paying its bills.
