IBM has announced that it will offer Apple Pay to web users using Safari, iOS and Apple devices. Apple‘s digital wallet was introduced in June 2013 and will now be available for web users to make secure payments through their Apple devices.
Apple Pay on the web will now be available to clients who are using IBM’s WebSphere Commerce or IBM Commerce on Cloud.
The security element in Apple Pay makes sure that when a customer enters the card number, the actual number is not stored on the server or on the device.
Instead, a unique device account number is generated and stored in the security element on the device. Transactions are authorised by giving out one-time dynamic codes.
IBM says that one of the top reasons for consumers to leave the checkout process is due to the time that it takes to enter their bank credentials through desktop or mobile.
From this Autumn, IBM’s business clients will be able to offer Apple Pay to their customers, ensuring safe and secure payment process.
Consumers will no longer have to enter their details and also track down their credit cards and share specific payment information while checkout.
With Apple Pay, they can complete transactions with single touch or click on their iPhones or iPads or through Mac computers.
At present, WebSphere and Commerce on Cloud have about 12,000 storefronts for online retailers worldwide.
IBM Watson IOT, commerce and education general manager Harriet Green said: "Customer loyalty is everything and businesses must bring relevance, ease and privacy to every step in a transaction if they want to maintain it.
"IBM Commerce solutions can help businesses deliver flawless customer experiences. By offering Apple Pay on the web, we are making it even easier for consumers to complete purchases without having to waste time looking for credit cards or putting their most private information at risk."
