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February 10, 2016updated 04 Sep 2016 10:22pm

Has Google put the final nail in the coffin of Adobe Flash?

News: Company will ban the use of Flash ads on websites.

By James Nunns

Google has put another nail in the coffin of Adobe Flash with the decision to banish most ads containing it from advertising networks.

The company has said that advertisers will have just under a year to move to HTML 5, while from the 30th June both AdWords and DoubleClick will not accept uploads of Flash ads.

The company has already blocked Flash ads from running on Chrome and YouTube, while Facebook has also blocked it for videos.

The technology has faced an increasingly vocal backlash, with Mozilla trying to ban Flash from Firefox, although the company backtracked on this and has provided a plugin for its use.

Although Google has said that Google Display Network or DoubleClick won’t display ads, the company has granted an indefinite exception for video ads.

The issue is that Flash has become renowned for being insecure and popular with those that use advertising networks in order to distribute malware.

CBR recently spoke to Mark Zablan, President of Adobe, EMEA and asked whether the company was considering finishing the technology.

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Zablan said that it was: "a discussion that it has – we are always looking to see what the next iterative of it will be."

Come the 2nd of January 2017 the company will stop displaying Flash ads on websites.

 

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