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September 8, 2015

Ericsson brings anytime, anywhere TV to SBS/Sanoma

Next-generation TV service to roll out in the Netherlands in October 2015.

By Joao Lima

Dutch media group SBS/Sanoma has chosen Ericsson to deliver managed end-to-end OTT platform to deliver live and on-demand TV services.

Ericsson has been tasked with providing a complete end-to-end online video service, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms.

The company said the venture will allow its customers to access all of the its content anytime, anywhere, on multiple devices and platforms, via a single entertainment hub.

Ericsson’s Online Video Service is powered by the company’s Mediaroom Reach and combines OTT delivery and playout to deliver content to consumers.

SBS/Sanoma added the rollout will start in the Netherlands next month and will be available via the web, mobile apps, smart TVs and game consoles.

David Vink, CDO of SBS Broadcasting Netherlands, said: "The way our audiences watch content is changing dramatically and we want to ensure we remain ahead of the game and deliver our content in the most relevant and innovative ways."

Thorsten Sauer, head of broadcast and media Services at Ericsson, added: "With the multitude of devices available to consumers today, content must be readily available, anywhere and at any time.

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"Our managed service takes away the complexities and challenges of deploying internet-delivered catch-up and online TV services to every connected device, and lets broadcasters focus on the core of their businesses – quality content and engaged audiences."

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