Yelp, a community-led local search site, has launched its search site in France, representing its first non-English speaking country and enabling users in France to use Yelp.fr to read and share reviews about local businesses in their native language.
Yelp said that its users everywhere will have the option to view its interface in French or English, as well as write and access reviews in these supported languages through a link at the bottom of any business listing.
According to Yelp, one million unique visitors consulted Yelp UK and Yelp Ireland in April 2010, with the vast majority of that traffic coming from London.
Reaching one million unique visitors after 16 months is an even faster growth rate than Yelp experienced in its first the US market of San Francisco, the company claims.
Jeremy Stoppelman, co-founder and CEO of Yelp, said: France is a country steeped in rich culinary, artistic and cultural traditions. Considering this heritage, it represents the next logical destination for Yelp, which is all about connecting people with great local businesses.
“Today’s launch represents an exciting step for us and we are committed to making Yelp France the go-to resource for locals to share their knowledge and opinions with one another.
Yelp for iPhone and Yelp for Business Owners are expected to be available shortly after the launch of Yelp.fr.
