Yahoo! has entered into an agreement to acquire Associated Content, a content provider, in order to strengthen its ability to provide high quality, personally relevant content for more than 600m users as well as advertisers.
The company said that for advertisers, this deal will expand Yahoo! into more topic areas and real-time content generation and offer advertisers more opportunities to engage groups of consumers in ways they will find appealing to their interests and tastes.
Yahoo! claims that the acquisition will help the company to offer the best of the Web by combining Associated Content’s approximately 380,000 contributors who provide rich and varied content on a broad array of passion points, with Yahoo’s established content brands.
While current Associated Content’s content is said to be US centric, Yahoo expects to scale the platform globally and complete this acquisition in the third quarter of 2010.
Carol Bartz, CEO of Yahoo, said: ““Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network.
These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we’re one of the most visited destinations online.
