Americans conducted 15.5 billion core searches in April 2010, with Google Sites accounting for 64.4% search market share, down from 65.1% in March. Microsoft Sites grabbed 11.8% market share, up 0.1 percentage points versus March, according to a report from research firm comScore.
Yahoo! Sites accounted 17.7% of the US core search market in April, an increase of 0.8 percentage points compared to 16.9% in March 2010. Ask Network reported a decrease of 0.1 percentage points to 3.7% from 3.8% in March, while AOL Network share of searches also decreased by 0.1% to 2.4%.
In April 2010, Google Sites led the search market with 14 billion search queries, followed by Yahoo! Sites with 2.84 billion queries and Microsoft Sites with 1.88 billion searches. Searches on Bing Sites decreased 2% to 1.58 billion from 1.60 billion in March 2010.
According to the report, Ask.com search queries decreased by 2% to 327 million from 332 million, and AOL search network queries were also down by 5% to 302 million from 319 million in March.
Social networking site Facebook reported a decline of 4% to 624 million searches compared to 647 million searches. MySpace sites decreased by 23% to 309 million, Amazon sites improved 8% to 245 million and eBay reported 3% decrease to 641 million.
