Indian IT services provider Wipro Technologies has launched a VAS Factory framework intended to accelerate network-operator revenues from value added services developed on carrier-grade software.

According to Wipro, the new offering is expected to help generate new growth opportunities for communication service providers and has the potential to transform the way value added services (VAS) are sourced by operators.

The VAS Factory framework is targeted towards reducing complexity, increasing flexibility and reducing the total cost of ownership for VAS rollout. It is a step forward for the realization of converged services leveraging a service delivery platform (SDP) combined with a managed factory model, said Wipro.

The VAS Factory framework is powered by WIPAF, Wipro SDP framework and Oracle Communications Service Delivery as the core foundation and consists of cross-domain VAS providers, independent software vendor partners and third-party application developers, leveraging a suite of service enablers and a composite service creation environment. This combination enables next-generation services such as m-commerce, on-device-portals, location, digital home infotainment and lifestyle management in a network, device and access-agnostic manner, according to Wipro.

TK Kurien, president of global programs and strategic initiatives at Wipro Consulting Services, said: We are excited about the launch of our VAS Factory initiative. This will reinforce Wipro’s leadership in telecom domain and help operators deliver and launch services faster, thus enabling enhanced customer experience.