Vobile, a provider of video content identification and management services and YuMe, a video advertising network, have announced a strategic partnership that is intended to enable publishers to increase their ad revenues through enhanced targeting.
According to Vobile, YuMe uses advanced targeting technology and its network of publishers and advertisers to deliver effective campaigns by matching the needs of advertisers with the right video content. Vobile said that its VideoDNA technology provides accurate content identification and enhanced metadata enabling YuMe to realize the monetization potential of publisher content.
Yangbin Wang, CEO of Vobile, said: With the pervasive broadband internet, video content can now be easily shared online with millions of viewers. The potential of online syndication is huge. However, ad revenue often falls short because unknown content cannot be fully monetized. Together with YuMe, we offer a complete solution to help publishers maximize the ad revenue from their online content distribution.
Jayant Kadambi, co-founder and president of YuMe, said: We are committed to providing advertisers with as comprehensive and transparent a view as possible. With Vobile, we are now able to extract show-level details for video content and provide advertisers with a complete picture of activity across our network.
