Virgin Group and Qtel have launched Virgin Mobile in Qatar, which will offer a prepaid mobile service that combines the coverage and call quality benefits of Qtel’s mobile network with the brand experience delivered by Virgin Group.
Virgin Group said that the new service offers youth-focused mobile offering and has been designed to be open, fun and simple to use, and will be supported by a range of retail stores, a new contact centre in the heart of Doha, as well as an online community at the Virgin Mobile Qatar website.
Virgin Mobile Qatar will be the eighth Virgin Mobile branded operation in the world, following on from launches in the UK, Australia, USA, Canada, France, South Africa and India.
Nasser Marafih, CEO of Qtel, said: “We are pleased and proud to welcome Sir Richard Branson and the Virgin Mobile brand to Qatar. Our alliance will have an important impact here in Qatar, and we see strong potential for development as a multi-country brand franchise partnership across our regional and international footprint.
“For Qtel, this marks another important step forward as we develop our brand strategy and our overall business plan to become one of the top 20 global telecommunications operators by 2020. For the people of Qatar, it adds a fantastic new choice and a whole new communications lifestyle.”
Ed Jennings, head of Virgin Mobile Qatar, said: “Virgin Mobile Qatar is a pioneering new kind of mobile service. We will be giving customers in Qatar what we know they have been calling for a simple, honest, easy-to-use mobile experience with unbeatable coverage, great customer service, and a whole load of fun extras.”
