DivX, a digital media company, has announced the first line of DivX certified HDTVs from Toshiba. The new REGZA ZV650 and SV670 LCD HDTV series is expected to enhance consumers’ viewing experience with support for high-quality DivX video.

The new HDTVs, which support home network connectivity, will enable the consumer to up-convert DivX video files to full 1080p high definition and also preserve the visual quality.

DivX technology helps to compress movies to a fraction of their original size, while maintaining visual quality. Six hours of DivX video can fit on 4GB USB. DivX video enables consumers to playback their Divx content via the USB flash drive on the REGZA TV.

Masayuki Ito, senior manager for TV product planning group at Toshiba’s Digital Media Network Company, said: “We have worked with DivX in the past for a range of Toshiba products, including portable DVD players and LCD TV/DVD combo to support DivX playback. Now that our new line of HDTVs is DivX Certified, we can increase the value we add for consumers so they can enjoy high-quality DivX video playback in the living room.”