Sybase said that it is leveraging new version of its column-based analytics server Sybase IQ 15.1 and its global mobile messaging reach, enabling the company to provide analytics functionality on the Sybase 365 mobile services platform that addresses the needs of mobile operators, financial institutions and enterprise customers.
The company said that the first offering, to be launched in first quarter of 2010, will be a hosted analytics offering for mobile operators, providing them with enhanced quality of service, insight into their off-network messaging traffic and enabling them to execute revenue generating activities around these trends.
Sybase said that this offering enables operators to strengthen quality of service through predictive analysis by identifying and resolving network issues to drive quality service and better predict messaging trends to improve network planning.
Gary Kovacs, senior vice president of markets, solutions and products at Sybase, said: “With more than one billion messages delivered every day on Sybase’s global messaging platform, mobile operators have a wealth of data at their fingertips, but previously had limited capability to convert that data into meaningful information for their business.
“Sybase is in a unique position to create new business opportunities by pairing its expertise in data analytics and messaging technology to develop unique solutions that can drive real returns for our mobile services customers.”
