Snapchat has pulled the plug on its Snap Channel, which was designed to create self-generated original content.
Snap Channel was targeted towards younger audiences and included short form narrative or scripted musical series.
It previously appeared on its ad-supported Discover tab, which explores stories from different editorial teams.
The company also hired former Fox SVP Comedy executive Marcus Wiley to overlook the build up its programming lineup for Snap Channel, with Wiley in charge of a 15 member team responsible for creating the original content.
Snapchat has plenty of content on its platform which it receives from partners like ESPN, Comedy Central, Vice, BuzzFeed, CNN and Cosmopolitan and they are backed by advertisers.
With Snap Channel, the app makers are reportedly experimenting with what goes into creating successful content.
Using the knowledge, they were looking to use the features with the company’s partners on the Discover platform to improve the overall platform.
Snapchat might not be killing its chances of having original content in the future, but if it decides to introduce original content it will be done via a different venue, not Snap Channel, reported Dealdline.
