NeoMedia Technologies, a provider of mobile barcode technology, has entered into a strategic partnership with Prinovis, a provider of custom print and communication services, to incorporate mobile barcoding and help Prinovis’s clients integrate customer touchpoints.
Based on mobile barcodes, Prinovis has launched a new mobile suite utilising NeoMedia’s suite of NeoSphere products that include handset scanning software, 2D code management systems and point-of sale scanning hardware. These tools help to link print, online and mobile mediums reportedly adding interactivity to catalogues, magazines and ads.
According to NeoMedia, its code management tools provide the ability to change and update content linked to barcodes at any time which enables printed pieces to become interactive. The mobile barcodes also provide response tracking mechanism which enables advertisers to measure success and adapt campaigns in realtime.
The company claims that barcodes not only make inventory ‘count twice’, but there is little waste to the medium. On the mobile tagging front, consumers can choose to engage with the barcodes on their own terms.
Iain McCready, CEO of NeoMedia, said: “Mobile barcoding is breathing new life into print mediums and NeoMedia is proud to deliver this exciting capability to the marketplace. Prinovis is adding exceptional value to their customers by turning every printed piece they deliver into a measurable, interactive experience.”
Thorsten Thiel, CEO of Prinovis, said: “Mobile barcoding allows Prinovis customers to run smarter, more successful dialog and loyalty oriented marketing programs. NeoMedia’s tools make executing barcode activities easy and intuitive. We are able to provide a lot of upside to our customers without a lot of additional effort.
