The European data centre market is heading towards an infrastructure outsourcing boom, according to BroadGroup Consulting.

The firm said outsourcing to third-party data centres will be sustained and reach 40% of the overall market by 2019.

In its ‘Data Centre Europe 6’ report, the company has revealed that Europe represents 27% of global market revenues for third-party data centres.

The European collocation industry is also growing 9% to 12% year on year, according to the consulting firm.

The report also shows a shift in the market where customers are focusing more on total cost of ownership, wider IT and cloud issues and power efficiency.

Steve Wallage, MD of BroadGroup Consulting, said: "The collocation market retains good growth of 9-12% per year and impressive margins while hosting and IaaS, covered extensively in this report for the first time, will enjoy higher growth rates with IaaS at 35-40%."

Equinix’s £2.3 billion acquisition of TelecityGroup in May will establish the colo company as the sector leader with 9% share of the market by 2016.