Novell, a provider of IT management software, and Avnet Technology Solutions, an operating group of Avnet, have announced a strategic relationship to provide virtualisation and workload management services to data centre customers.

Novell has said that the relationship leverages its strength in delivering full lifecycle management capabilities for multi-platform data centres provided by the company’s PlateSpin brand of workload management products. Novell’s technology is expected to enable Avnet’s partners in the US and Canada to differentiate themselves in the marketplace with best-in-class services.

Under the agreement, Avnet will sell PlateSpin workload management products including PlateSpin Recon, PlateSpin Migrate, PlateSpin Protect and PlateSpin Orchestrate to its community of partners. Both companies are also expected to work together to provide training and sales support for service providers and value-added resellers. As a result, customers will have access to a greater number of expert service providers and VARs, resulting in a faster time-to-value and return on investment for their virtualisation and data center initiatives.

Javier Colado, general manager of partners at Novell, said: Avnet’s selection of Novell to provide workload management and virtualisation solutions are a testament to the strength of our products and reputation in the marketplace. We view our distributor and VAR partners as more than vehicles to customers – we see them as a point of differentiation. The strengths our partners bring to the table will give our customers the complete package – a better overall product, service and support experience.