Jive, a provider of Social Business Software (SBS), has acquired privately-held Filtrbox, a social media monitoring (SMM) provider.
Jive said that it will integrate the Filtrbox real-time social media monitoring and engagement capabilities into its SBS platform to help enterprises utilise social web and change the way they make decisions, develop products, go to market, and engage with customers.
The company said that the platform provides social business software functionality that injects a corporate infrastructure with a social layer to connect people, content and activities inside and outside the enterprise.
The company said that it will initially integrate Filtrbox technology into its market engagement service, that combines SMM with SBS to implement a unified social media engagement strategy.
Ari Newman, founder and president of Filtrbox, said: Simply listening to conversations on the social web is only a starting point for enterprises. The true value is identifying and engaging in those real-time conversations that will move the organization forward. Together, Jive and Filtrbox will elevate the value of monitoring and engagement for companies who use the social web to grow their business.
